“We Began to work on our packaging, and we realized that we necessary to make a thing that wasn’t about becoming poured, but that can be eaten the way bottle water was,” Swanson explained. “We made an ergonomic deal that consumers would wish to consume from, and released in 2016.” https://medium.com/@GabletopPak/water-in-carton-gable-top-paks-sustainable-revolution-unveiled-c8f34fd7b89a